NOT A STANDARD CHECKLIST, BUT A WELL-THOUGHT-OUT STRATEGY
Marketing
At Interhouse, marketing is never an afterthought. It is a key part of our success. A strong property presentation is the beginning, but how and when we use it is just as decisive for the result.
For every property, we design a customised marketing strategy. This starts with selecting the right channels (Funda, Pararius, social media, expat platforms, our own network), the right timing of publication (not accidental, but carefully planned around peak search behaviour and availability of your property), and the right approach for the type of property and its target group.
For example, the marketing strategy for a city apartment aimed at young professionals is different from that for a furnished family home aimed at expats. We take into account the location, segment, condition of the property, and of course your personal preferences.
Marketing at Interhouse is not just about putting a property online. It’s a carefully designed campaign, with full attention to timing, audience, and the best possible outcome for you.
Letting is only successful when you reach and convince the right tenant. That’s what we make happen.
WHAT MAKES OUR MARKETING UNIQUE?
- We publish strategically, not routinely
- We target the right audience(s) based on data and experience
- We use social media actively and creatively
- We have international reach, with a strong network in the expat market
- We leverage our extensive database of active seekers across much of the Netherlands
- We can liaise directly with relocation agencies, multinationals, and partner agents within our network
